Position-based view of market trends. New, fast-moving trends cluster in the Breakout quadrant.
Established trends with declining velocity drift toward the lower-right.
Category Technology Marketing Business
Size = Signals
Velocity
Fast ↑
Slow ↓
Breakout
New + Fast
Viral / Saturated
Established + Fast
Watchlist
New + Slow
Declining
Established + Slow